Digital Marketing Services
Digital Marketing Services
Blog Article
As a digital marketing person, you often hear questions about whether digital marketing can be genuinely beneficial for a specific company and whether investing in it is worthwhile. This blog post briefly explains what digital marketing is, why companies need digital marketing, and most importantly why digital marketing services is important for every company.
What is digital marketing?
Digital marketing is marketing in digital channels. The most common digital marketing channels are various social media channels such as Facebook, Instagram, Youtube and Tiktok, e-mail, search engines such as Google and the company's own website. Digital marketing is great because of its versatility, precise targeting, and measurability of results.
With multi-channel digital marketing, the company markets in different channels cost-effectively, reaching the desired target audiences and talking to and guiding them at different points of the purchase path towards the desired goal, which is usually a sale.
What is digital marketing needed for?
Usually, the main goal of companies' digital marketing is to increase sales. Companies can also use digital marketing, for example, to strengthen their brand or stand out from the competition.
Before starting digital marketing, it's good to stop and think about what kind of target groups the company wants to reach with its digital marketing, what their needs and problems are, and where they spend their time. When these basics are clear, planning and implementing digital marketing is significantly more profitable and efficient. In addition, before actually starting digital marketing, it is good to think about strategies for digital marketing and prepare a marketing plan in order to achieve the desired marketing goals that the company aims for with its digital marketing.
That is, depending on the company's marketing goals, digital marketing is needed today to increase sales, competitive position, brand and awareness, because traditional marketing alone is rarely enough to achieve the company's goals.
Why is digital marketing important?
Think about how much you spend on the internet and social media these days. By simply doing digital marketing, the company is where the customers are! On average, more than 8 hours a day are spent on various social media and communication channels, and in Finland alone, more than 30 million Google searches are made every day, and it can be said that almost every purchase decision nowadays begins by Googling options. That is, by marketing in different digital channels, the company today reaches a considerable number of pairs of eyes and thus ensures that it is one of the options of a potential customer.
However, it is not enough that digital marketing only reaches a large audience, it is important to address customers at different points of the purchase path in different ways. This is why digital marketing is important and effective, because several different advertisements for the same service and product can be prepared for different situations. For example, someone who is just looking for options can be shown advertising based on their interests and helped to articulate their own need, while in an online store, a customer who has already added a product to the shopping cart but left it in the middle of buying is approached from a different angle.
So, to sum it up, no matter what field the company is in, visibility online is vital for the company! They say that if a company doesn't appear on Google, for example, it's the same as if it didn't exist at all.
What can digital marketing people do / what does the job of a digital marketer include?
As a digital marketing specialist, the work is very versatile and personally I think it is one of the best aspects of my job! The job description consists of different marketing partnerships, which are prepared completely according to the needs of the client company. As a digital marketing expert, my job description therefore includes planning marketing and campaigns and doing advertising in different channels. In addition to planning and making advertising, it is important to monitor how ongoing advertising works, i.e. analyzing and optimizing it is an important part of the work, so that advertising can be developed continuously towards better results. In order for digital marketing to work, it always requires high-quality websites, so the tasks usually include freeing old websites or creating completely new websites.
Some companies want to learn how to do digital marketing themselves, so the job description also includes various trainings and coaching. In this case, the job is to take care of the client's learning in relation to the agreed topic, and often these training and coaching moments also contain a lot of comprehensive sparring and ideation together with the client.
In my opinion, in both cases it is fundamentally important that the digital marketing agency person understands the needs of the client's company, is versatile, comprehensively knows marketing and sales, and is a reliable marketing partner!
Help with the company's digital marketing?
Do you want to learn how to do and improve the company's digital marketing yourself, or is it better for you to completely outsource the company's digital marketing to us?
Contact us today, and together we will map out the best option for your company!